Travelise Launches Surprise Regional Tours!
After over a year of collaboration with Innotour, Travelise has created the Swiss Surprise Tour project. Innotour is a federal program aimed at encouraging innovation, cooperation, and professionalization in the tourism sector. In November 2021, we received the green light to launch this project, which blends collaboration and innovation. Valais, Vaud, and Fribourg Tours will be joined in 2022 by Geneva, Jura, Bern, and Ticino.
What are the Swiss Surprise Tours?
The goal of the Swiss Surprise Tours is to (re)introduce Swiss people to their own country in a different way. The concept is simple: spend a full day discovering a surprise canton. The tours include transport, activities, and accommodation. Each step of the day is revealed progressively via the Travelise App. Just go with the flow.
The element of surprise allows for a consistent offer while showcasing local partners (winegrowers, restaurateurs, artisans, etc.)—without marketing costs. Our goal is to unite these local players into a complete, curated experience.
Let the Travelise App Guide You
Each step of the tour is a surprise revealed through the Travelise App. The itinerary includes stops with a variety of local partners and accommodations that represent the richness of Swiss culture. Our mission? Discover Switzerland off the beaten path! Once your tour is booked, the adventure begins—your app reveals clues and prep details a few days before departure.
Boosting Local Tourism
Swiss Surprise Tours are aligned with the “Slow Travel” trend—exploring a region and its local products at a relaxed pace. This new way of traveling promotes sustainable tourism while offering an immersive experience that helps visitors connect with the stories behind each product and its makers.
Supported by National Organizations
This project, created by and for local tourism providers, is backed by 7 of the 13 regional tourism organizations in Switzerland (Valais, Fribourg, Vaud, Ticino, Jura Three-Lakes, Geneva, Bern). The goal is to expand across all of Switzerland by 2024.
Available as a Gift Voucher
Swiss Surprise Tours can be booked online and are also available as gift vouchers—perfect for a unique present.
Discover our Swiss Tours surprises